Strategic Issues

  •  Two Case Studies of Successful Strategic Communication Campaigns

    Two Case Studies of Successful Strategic Communication Campaigns

    Two Case Studies of Successful Strategic Communication Campaigns Dr Thomas P. Galvin Report by the US Army War College, School of Strategic Landpower, US Army War College Press, Strategic Studies Institute "Strategic communication has historically been cited as a weakness in U.S. military operations, both at the operational and strategic levels. Numerous studies have highlighted problems with U.S. abilities to promote a coherent message and influence the environment to be favorable to its strategic interests. Failures are easy to identify. The effects of poor communication can manifest themselves quickly; however, what about successes? Rarely are they discussed, perhaps because it is difficult to know when a campaign achieved enough of the desired effects such that leaders can claim success."
    • Published On: 3/5/2019
  •  Communication Campaigning: Primer for Senior Leaders

    Communication Campaigning: Primer for Senior Leaders

    Communication Campaigning: Primer for Senior Leaders Dr Thomas P. Galvin Publication by the US Army War College, Department of Command, Leadership, and Management, School of Strategic Landpower, US Army War College Press, Strategic Studies Institute "Strategic communication is both an art and a science, a malleable hybrid process that makes achieving consensus on the best organizational approach to a communications campaign difficult to achieve. Too often, national and military leaders favor the science, and deliver messages that are rational in their construction but uninspiring to stakeholders and members of the organization alike. But too much artistry is also a problem. If the message is not grounded in the identity of the organization, it fails to be authentic or motivating..."
    • Published On: 2/1/2019
  •  Campaign Planning Handbook AY19

    Campaign Planning Handbook AY19

    USAWC School of Strategic Landpower/DMSPO Campaign Planning Handbook AY19 COL Mark Haseman Publication by the US Army War College, Department of Military Strategy, Planning, and Operations, School of Strategic Landpower "The purpose of this document is to assist United States Army War College students during the Theater Strategy and Campaigning (TSC) course. It also serves to assist commanders, planners, and other staff officers in combatant commands (CCMD), joint task forces (JTF), and service component commands. It supplements joint doctrine and contains elements of emerging doctrine as practiced globally by joint force commanders (JFCs). It portrays a way to apply published doctrine and emerging doctrine at the higher levels of joint command, with a primary emphasis at the combatant command level."
    • Published On: 10/19/2018
  •  Leading Change in Military Organizations: Primer for Senior Leaders

    Leading Change in Military Organizations: Primer for Senior Leaders

    Leading Change in Military Organizations: Primer for Senior Leaders Dr Thomas P. Galvin Publication by the US Army War College, Department of Command, Leadership, and Management, School of Strategic Landpower, US Army War College Press, Strategic Studies Institute "Making change happen is a popular topic among U.S. Army War College students and with good reason. There are endless problems to fix, procedures to improve, new ideas to introduce, and an ever-growing and evolving array of state and non-state actors chomping at the bit to challenge the U.S. Furthermore, systems and processes in use by the military rarely seem to bring about change at the desired speed."
    • Published On: 9/14/2018
  •  Defense Management: Primer for Senior Leaders

    Defense Management: Primer for Senior Leaders

    Defense Management: Primer for Senior Leaders Dr Thomas P. Galvin Publication by the US Army War College, Department of Command, Leadership, and Management, School of Strategic Landpower, US Army War College Press, Strategic Studies Institute "Defense management resides at the nexus of national security policy, strategy, campaigning, and strategic leadership. It is how our government translates national security policies and strategies into trained and ready forces for combatant commanders—units of personnel and equipment that mobilize, deploy, conduct and sustain operations, redeploy, and demobilize. However, it is far more complicated than managing forces on hand. It involves the development of new ones to address emerging threats, posturing the forces around the globe for ease of employment, and ensuring adequate command, control, and support in garrison and during operations..."
    • Published On: 5/16/2018
  •  Futures Seminar 2018 - What Kind of Army does the Nation Need in 2035 and Beyond

    Futures Seminar 2018 - What Kind of Army does the Nation Need in 2035 and Beyond

    Futures Seminar 2018 - What Kind of Army does the Nation Need in 2035 and Beyond Samuel R. White, Jr. Paper by the US Army War College, Center for Strategic Leadership " 'What kind of Army does the nation need in 2035 and beyond?' This 5th annual compendium is the result of the Futures Seminar student requirement to write a paper addressing this question. Predicting the needs of the Army 10-15 years into the future is risky, tough business. As Colonel Richard H. Witherspoon wrote in his Forward to the original 1997 Army After Next Project Compendium, "This is a difficult task with no "Right" or "Wrong" markers." This compendium is an honest effort to look to the horizon and explore what might be possible."
    • Published On: 5/1/2018
  •  Campaign Planning Handbook AY18

    Campaign Planning Handbook AY18

    Campaign Planning Handbook AY18 DMSPO Publication from the US Army War College, Department of Military Strategy, Planning, and Operations, School of Strategic Landpower "The purpose of this document is to assist United States Army War College students during the Theater Strategy and Campaigning (TSC) course. It also serves to assist commanders, planners, and other staff officers in combatant commands (CCMD), joint task forces (JTF), and service component commands. It supplements joint doctrine and contains elements of emerging doctrine as practiced globally by joint force commanders (JFCs). It portrays a way to apply doctrine and emerging doctrine at the higher levels of joint command, with a primary emphasis at the combatant command level."
    • Published On: 2/27/2018
  •  Futures Seminar 2017 - The United States Army in 2035 and Beyond

    Futures Seminar 2017 - The United States Army in 2035 and Beyond

    Futures Seminar 2017 - The United States Army in 2035 and Beyond Samuel R. White, Jr. Paper by the US Army War College, Center for Strategic Leadership "In 2035-2050 the battlespace will be elongated and deepened - and hyper-connected. Engagements will occur at home station military bases through ports of debarkation to tactical assembly areas all the way to the adversary's motor pool. From space to the ocean floor; from military to non-military; from governmental to non-governmental; from state to non-state; from physical to virtual. The operational area will be wherever effects are generated - and the array of stimuli that will generate effects is staggering. The interconnected and global nature of everything will produce physical and virtual effects that have tremendous range, saturation and immediacy - along with daunting complexity and stealth."
    • Published On: 12/1/2017
  •  Closer Than you Think - The Implications of the Third Offset Strategy for the US Army

    Closer Than you Think - The Implications of the Third Offset Strategy for the US Army

    Closer Than you Think - The Implications of the Third Offset Strategy for the US Army Samuel R. White, Jr. Report by the US Army War College, Strategic Studies Institute, US Army War College Press "In support of the Army’s examination of the Third Offset, the U.S. Army War College conducted a 6-month project employing faculty and student researchers to study the potential impact of the DoD’s Third Offset Strategy on the Army. The study team examined the Third Offset Strategy from a strategic perspective. Ultimately, the study is designed to help the Army understand the influence of the Third Offset capabilities on the character of warfare and the implications of these capabilities for the Army and Landpower. This understanding may then help inform decisions in research and development, as well as leader development, training, and organizations."
    • Published On: 10/1/2017
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