Communication Campaigning: Experiential Activity Book

  • March 30, 2021
  • Dr Thomas P. Galvin

This activity book is a companion workbook for the monograph Communications Campaigning: Primer for Senior Leaders, also available on the Practitioner's Corner. Using the constructs of communication campaigns provided in the monograph, this workbook provides readers with simple tools to evaluate the communication environment, internal and external, around their organization. It includes activities for reconstructing the organization's true narrative (which may deviate from the official one), analyze counternarratives, audiences, and the organization's own internal processes of communication. The second half of the book takes this background information and guides readers toward developing and implementing a campaign -- including identifying a change narrative, appropriate themes and messages, planning for launch, and post-launch sustainment through campaign termination.