This activity book is a companion workbook for the monograph Communications Campaigning: Primer for Senior Leaders, also available on the Practitioner’s Corner. Using the constructs of communication campaigns provided in the monograph, this workbook provides readers with simple tools to…
Traditional approaches to strategic communication have focused on a single leader’s ability to influence stakeholders and other audiences through exceptional communication skills. But there is much more to it. What about the content of the message? How well does the…
In a change from the Vietnam War—where the U.S. military trained at least 45,000 deploying service members to speak Vietnamese and probably twice that number—for the wars in Iraq and Afghanistan, apart from some remotely-based intelligence specialists doing classified work,…
This publication showcases the value of Strategic Communication / Messaging in Peace and Stability Operations – with lessons from Europe, Africa, the Middle East, Afghanistan, and the Philippines. This product also offers an extensive list of references/reports/articles that can serve…
The author explains how sophisticated social science research and behavioral profiling can be used to warn us of impeding issues and how that information might be used by senior strategy makers as a tool for testing and refining strategy. He…
Recent stability operations have demonstrated the critical nexus between leadership and “understanding / engaging the people” during stability operations. This publication presents a number of lessons from the SOLLIMS database covering the impacts/influences of leadership through informed engagements with societal groups during…
What is the impact of the media upon national security policy decision making? Do network news personalities exert genuine power over the national command authority? Does the photograph of a mob dragging the body of a dead American soldier through…