Publications

Communication Campaigning: Experiential Activity Book

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This activity book is a companion workbook for the monograph Communications Campaigning: Primer for Senior Leaders, also available on the Practitioner’s Corner. Using the constructs of communication campaigns provided in the monograph, this workbook provides readers with simple tools to…

RESPONSIBLE COMMAND PRIMER FOR SENIOR LEADERS

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This book explores the meaning of “responsible” in responsible command. What are the key skills, competencies, or attributes that separate success as a commander from that of any other leader within an organization? At the heart of the book is…

Strategic Leader Meta-Competencies

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The monograph Strategic Leader Meta-Competencies was written by a group of U.S. Army War College students under faculty supervision in support of the Army Talent Management Task Force. Their stated intent is to help inform the development of the Colonel…

CAMPAIGN PLANNING HANDBOOK Academic Year 2021

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The purpose of this document is to assist United States Army War College students during the Military Strategy and Campaigning (MSC) course. It also serves to assist commanders, planners, and other staff officers in combatant commands (CCMD), joint task forces…

Strategic Leadership Primer for Senior Leaders, 4th ed.

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With a Foreword from MG John Kem, 51st Commandant of the U.S. Army War College. The 4th edition of the Strategic Leadership Primer represents a major change in direction from previous editions. In the past, one could assume most U.S.…

Two Case Studies of Successful Strategic Communication Campaigns

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Strategic communication has come to be a popular term to describe the process by which U.S. military organizations managed and unified their planned communications efforts. Unfortunately, joint doctrine leaves many of the words associated with strategic communication undefined, including themes…

Communication Campaigning: Primer for Senior Leaders

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Traditional approaches to strategic communication have focused on a single leader’s ability to influence stakeholders and other audiences through exceptional communication skills. But there is much more to it. What about the content of the message? How well does the…